Absolute Essentials of Business Behavioural Ethics / Nina Seppala
Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added ...
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Absolute Essentials of Business Ethics / Peter Stanwick, Sarah Stanwick
Explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral ...
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Advances in Management Research : Emerging Challenges and Trends / Debasis Chanda, Amrita Sengupta, Debaditya Mohanti
Provides a wide range of paradigmatic and theoretical substantive research articles in management research.
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Behavioural Research for Marketing : A Practitioner's Handbook / Julian Adams
Provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...
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Brands and Consumers : A Research Overview / Jaywant Singh, Benedetta Crisafulli
This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
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Business Ethics : Methods and Application / Christian Becker
Business Ethics: Methods and Application provides a new systematic approach to normative business ethics that covers the ...
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Contemporary Issues in Luxury Brand Management / Sylvie Studente, Eleonora Cattaneo
Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
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Digital Marketing Outreach : The Future of Marketing Practices / Kavita Sharma, Swati Aggarwal
Looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing ...
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English for Business Communication / Mable Chan
Key features of this book include: use of English in social media that reflects recent trends in business communication; coverage ...
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Ethics for People Who Work in Tech / Marc Steen
This book is for people who work in the tech industry—computer and data scientists, software developers and engineers, ...
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Evolving Toolbox for Complex Project Management / Alex Gorod, Leonie Hallo, Vernon Ireland, Indra Gunawan
Enhances learning about complex project management principles and practices through the introduction and discussion of a ...
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Financial Management and Accounting in the Public Sector / Gary Bandy
Public sector managers are confronted daily with targets and demands that are often set in confusing accounting and financial ...
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How to Build Your Brand : Implementing a Proven and Effective Process / Laurence Lubin
Develop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that ...
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Marketing the Arts : Breaking Boundaries / Finola Kerrigan, Chloe Preece
The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...
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Project Management : It's All Bollocks! The Complete Exposure of the World of, and the Value of, Project Management / Susie Palmer-Trew, Peter Taylor
The project management profession continues to grow and mature, but is at risk of excluding those who don’t fit the mould. ...
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Public Leadership Ethics : A Management Approach / J. Patrick Dobel
Designed to help midlevel and senior managers in organizations dedicated to public purposes, this book provides trained self-awareness ...
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Public Relations, Branding and Authenticity : Brand Communications in the Digital Age / Sian Rees
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding ...
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Qualitative Marketing Research : Understanding Consumer Behaviour / Dominika Maison
A perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing ...
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Rethinking Project Management for a Dynamic and Digital World / Darren Dalcher
Brings together some of the best writing by leading authorities on many key topics, including benchmarking, lean quality, ...
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Risk Management in Small and Medium Enterprises / Chiara Crovini
Offers a fresh method of assessing and managing risks in SMEs, by adopting a multidisciplinary approach. In small and medium ...
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